by /Sizemore/ flickr.comThe allstate commercials have caught my attention within the past few months. I am always waiting for new ones to come out. I think that they are absolutely hilarious. This is a great example of good advertising; it grabs your attention and it is easy to associate with your own life. These are everyday situations that frustrate us so much.
From: Allstate http://www.youtube.com/watch?v=5-Sjld5yy3Q
The first time that I saw this video, i was at a friend’s house and we both were laughing hysterically. It is focusing on Dean Winters playing the role of a teenage girl. He is driving through a parking lot in a pink Durango. As the camera zooms into the car you see him with a girly phone, pink sunglasses on his head, and bandages on his face. The dialog sounds exactly like what a teenage girl would say, it’s just funnier when you hear it in his monotone voice.
As he is driving through the parking lot, he is texting his, “BFF”; she says that she kissed a boy and it’s a boy he likes. He gets “emotionally compromised”. The use of technology is the cell phone; I definitely see the connection with the use of cell phone and the wreck itself. Aw, the distraction that a teenage girl goes through while driving. It does incorporate a bit of the association principle and myth. The first is that the teenager’s life has little to do with allstate. Of course this affects the emotion thus puts stress on her driving, but in the overall picture there just isn’t a whole lot in common. As for the myth, there is a made up storyline, the texting teenage girl in the pink Durango.
This video is something that I personally have not seen before. I think that it is new and different. I believe that the target audience would be middle aged couples with kids. That would explain the teenage girl. They are saying “hey you, with the hormonal teenage girl; get insured! We are the best.” There is a huge stereotype in this advertisement, the teenage girl and how most of them typically act. It’s funny because when my boyfriend’s daughter saw this commercial she rolled her eyes and let out a omg. What a surprise that was. Of course she probably thought it was stupid, but to everyone else it is easy to see how it rings true.
I think that the message in the advertisement is clear. It is telling consumers that they better have the best coverage on their vehicles, because you never know when mayhem will strike. I also believe that the other allstate commercials are clear in their message as well. They give great real life examples to make you think about what kind of coverage you have. These are very memorable commercials, because they are funny and you always want to see what they come up with next. I have found myself saying, “Have you seen the allstate commercials?”
In working on this assignment, I have learned to look deeper into the world of commercials and the effectiveness they have. Whether or not the ad works and generates a consumer base is vital to the company that is spending the money to put out the ad in the first place.
Links to other allstate commercials:
GPS mayhem
Jogger mayhem
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